Update 8/29/19. Will Procera AVH improve your memory or is it a scam? It's been several years since I first reviewed this memory support supplement and I thought it deserved a second look. This is an updated and expanded Procera review. As always, the research will be our guide. To make it easier to find the info you need quickly, I've divided this review into several questions about this supplement. Does Procera really work? See the evidence. You decide.
1 What Is Procera AVH?
Procera is not a drug. It is an over-the counter-dietary supplement said to help to improve memory. No prescription is required for this supplement. The website of the supplement makes this very clear but I wanted to say it again because the name Procera sounded like a drug to me.
2 How Does Procera Work?
The supplement is said to work by improving blood flow to the brain. This increases the oxygen flow to the brain too. The supplement is also touted to work by helping to restore “key neuro-transmitters with vital nutrients for a sharper, quicker mind.”
Let's next look at the Procera research.
3 Procera Research
This brain enhancer supplement does have a study to support its use. The investigation was published in 2009 and is titled “A Randomized, Double-Blind, Placebo-Controlled Study Examining the Effects of a Combination Nutraceutical Formula on Cognitive Functioning and Mood.”
Here's a summary of the study and its results:
Study Summary
A 30-day investigation involving 74 people. The average age of the people was 48. So, they were not “old.” The study was conducted at the Brain Science Institute located at Swinburne University in Australia.
For 30 days people received either a placebo or 1515 mg of the memory supplement. Various memory tests were conducted on each group.
Study Results
After 30 days, people taking Procera AVH showed significant improvements in some memory tests. In other tests, they didn't. Areas where people showed significant improvements included:
- Less anger/hostility
- Faster word recognition
- Longer ability to remember numbers
- Better mood
This supplement used to tout it could improve memory in 30 days.
Study Problems
The study sounds pretty impressive. But, after reading it, I noticed a few potential problems:
- The study only lasted 30 days. I would have preferred the study last 3-6 months at least.
- The people were young. The average age of people in the study was 48. Just because people in their 40s may have seen improvements does not mean someone in their 80s would too.
As an aside, the study was published in the Journal of the American Nutraceutical Association (JANA). This is not the same thing as the JAMA – the Journal of the American Medication Association.
The AVH supplement was donated by 20/20 Brain Power Partners LLC in Laguna Beach CA. This company is called the “founders of Brain Research Labs now called Key View Labs.” 20/20 Brain Power Partners also covered 50% of the cost of the study. There is nothing wrong with this. I'm glad when a company supports research on their supplements.
There is no evidence this supplement helps people with Alzheimer's disease or other forms of dementia.
4 Procera AVH Ingredients
Now let's look at the ingredients in this supplement. It's called “AVH” because this refers to the 3 key ingredients. They are:
- Acetyl-l-carnitine
- Vinpocetine
- Huperzine A
From the label, the supplement contains the most acetly-L-carnitine and the least huperzine A.
Taking 3 capsules per day provides 1515 mg of these ingredients. This was the amount used in the Procera study.
Let's now look at the ingredients in the supplement.
Acetyl-L-Carnitine
We make acetyl L carnitine and it's found in foods like red meat. The molecule also “looks” like the brain chemical acetylcholine. Several studies have shown acetyl L carnitine may help older adults with memory issues. Other research hints this compound might improve both mental and physical fatigue.
Other research hints acetyl L carnitine may help depression in older adults as well. The amounts used in research appear to be roughly 1- 2 grams per day.
People with slow-acting thyroids (hypothyroidism) should use caution with acetyl l carnitine because it appears to inhibit the action of thyroid hormone. While there appears to be little proof that acetyl L carnitine may increase the risk of seizures, those with seizure disorders should talk to their doctor first.
Vinpocetine
In some countries, this is sold by prescription. Another name for is Cavinton. Some older research hints that vinpocetine may increase blood flow to the brain by opening up blood vessels. Vinpocetine may also help memory in healthy people.
Use vinpocetine with caution if you are taking blood thinner drugs. Vinpocetine appears to have a blood-thinning effectct.
Like all supplements, always investigate companies you do business with. In this 2015 investigation, about 25% of supplements clamming to contain vinpocetine did not actually contain it. This study did not specifically mention the names of the supplements they tested.
Huperzine A
Several studies, mostly conducted in China, show that huperzine helps dementia. Huperzine A inhibits acetylcholinesterase, the enzyme that breaks down acetylcholine. As such, it will raise levels of acetylcholine in the brain. Because it can raise acetylcholine levels, Huperzine A side effects may range from elevated blood pressure and muscle cramps, vomiting, sweating, seizures, and blurry vision.
Huperzine might also lower heart rate so it may – in theory – interact with some heart meds (like Beta Blockers). This is just my opinion and I'm not a doctor, but I felt it should be mentioned.
See the reviews on
for more information
5 How Long Will A Bottle Last?
It's recommended to take 3 capsules per day. A bottle has 20 servings (60 capsules). This means a bottle will last only 20 days – less than 1 month. Some bottles contain 90 capsules.
6 Buy Procera
So who sells Procera? This supplement has been around a long time and can be found at many familiar stores like Vitamin Shoppe, GNC, Rite Aid, Walgreens, and Walmart.
7 Procera Cost
When buying from the company website, a bottle can be purchased for $35.99 (it was $59.95 originally). Shipping is included.
8 The Procera Lawsuit
The website TopClassActions.com lists details on a Procera lawsuit (O'Brien, et al. v. Brain Research Labs, LLC).
On July 8, 2015, the makers of Procera AVH agreed to pay 1.4 million dollars in response to charges made by the Federal Trade Commission (FCT) regarding deceptive advertising of Procera AVH. For more information, Click Here to read the FTC Press lease.
9 The Procera Infomercial
The first time I saw the supplement advertised was on TV was during a 30 minute infomercial. While the infomercial might no longer air on TV, here is some info on hosts and guests for those who are doing their own research.
Patrice King Brown
When the product originally aired on TV, the 30 minute infomercial was called “Stop Memory Loss.” This new Procera infomercial featured a host named Patrice King Brown. She was listed who was listed as “an award winning investigative reporter.”
Patrice King Brown was a news anchor in Pittsburgh on TV station KDKA, where she has worked since 1978. In January 2011 she announced her retirement from KDKA. Her last day as a news anchor was January 28, 2011.
Patrice King Brown is married to Dr. Paul Nemiroff Ph.D., MD, who also appeared the original Procera AVH infomercial.
At one point during the infomercial, Dr. Nemiroff showed an illustration of two brains – “before” and “after” pictures which give the impression of what's supposed to happen before and after using this supplement.
At the end of the infomercial, it says “Dr. Nemiroff is a medical doctor and is partially compensated from sales of this product.”
Here is another commercial
Josh Reynolds
Josh Reynolds is the co-founder of the company that makes Procera – Key View Labs (Brain Research Labs). The infomercial stated Josh Reynolds is a brain scientist researcher and author as well as a pioneer in the study and science of the brain and cognitive performance.
His linked in profile states he is the inverter of the “Mood Ring” as well as the ThighMaster. He's also the inventor of the Procera memory support supplement too. Mr. Reynolds is the author of the book 20/20 Brain Power and 20/20 Brain Power Recipes
Dr. Gene Steiner
Dr. Gene Steiner (also called Eugene Steiner) also originally appeared on the infomercial. During an infomercial, Dr. Steiner says, “As a pharmacist, I've always felt helpless in recommending a solution for memory loss.” As an aside, there is a lot of research on the benefits of exercise on memory and brain function and reducing the risk of senility – including the risk of Alzheimer's.
10 The Other Infomercial
In June of 2014, I saw another TV infomercial for this supplement. This one was simply titled “Surgeon General Candidate” where it was hinted that people could “regain memory speed to the level of those up to 15 years younger.” Procera was touted as a “clinically tested, prescription free memory breakthrough.”
The infomercial featured a talk show-looking host seated in front of red blinking lights, which reminded me of the computers on old sci-fi TV shows like Voyage to the Bottom of the Sea and Lost in Space. I was confused why they would title the infomercial “Surgeon General Candidate” until it was mentioned Paul Nemiroff was once a candidate for US Surgeon General.
In addition to Paul Nemiroff and Gene Steiner, this infomercial also featured Stephen Coles, MD, Ph.D. Stephen Coles MD, Ph.D. is a real scientist who studies aging. His website is the Gerontology Research Group. Procera is not mentioned on this website. While Dr. Cole has taught at Stanford and UC Berkley, the infomercial also stated -in small print: “Stanford and UCLA neither endorses or are affiliated with Procera AVH.”
11. Other Procera Supplements
There are several other memory support supplements featured on the supplement's website. How do they compare to each other? Here is a quick overview of them:
- Procera Memory Support
- Procera Advanced Brain
- Procera XTF Extreme Focus
Procera AVH | Memory Support | Advanced Brain | Procera XTF |
Acetyl L Carnitine | Ginkgo biloba | Vit B1 | Vit B3 |
Vinpocetine | Panax ginseng | Vit B2 | Vit BV6 |
Huperzine A | Vit B3 | Pantothenic acid | |
Vit B6 | Procera AVH | ||
Folate | Rhodiola Rosea | ||
Vit B12 | caffeine | ||
Pantothenic acid | green coffee | ||
Zinc | |||
Panax Ginseng | |||
Gingko Biloba | |||
Ashwagandha | |||
Rhodiola Rosea | |||
Phosphatidylserine |
Looking at these 4 supplements side-by-side, it might be easy to conclude Procera Advanced Brain supplement would be the best because it has the most ingredients. But the research study did not involve any of these other supplements.
There is no proof Procera AVH works better when combined with these other memory supplements. Also notice the Extreme Focus supplement contains Procera AVH, albeit in a smaller dosage (758 mg). The Extreme Focus supplement also contains caffeine as well as green coffee extract.
See the Green Coffee Review
There is some evidence Rhodiola Rosea might help depression, anxiety, and fatigue.
Here's rhodiola rosea on Amazon
12 How To Take Procera
The company says to use 3 capsules per day with food, preferably something containing some fat (like nuts). Take all 3 capsules at the same time. You don't have to take them with a full meal. Even a snack will do. The fat in the food you eat may help improve the absorption of the ingredients.
Prewcera Vs. The competition
So how good is Procera compared to other memory supplements? Here's how it compares to two major competing supplements.
13 Procera Vs. Prevagen
Prevagen is another VERY popular memory supplement. It contains an extract from jellyfish said to improve memory. While it differs greatly from Procera, it also has a clinical study. There are no studies comparing these two supplements to each other.
14 Procera vs. Nerium EHT
One of the most unique memory support supplements is Nerium EHT. The key ingredient in Nerium is a compound from coffee called EHT which does have some studies behind it. While neither supplement has been clinically compared to each other, both contain huperzine A as an ingredient.
15 Who Makes Procera AVH?
The company is called Key View Labs. For former name was Brain Research Labs. The original name of the company was Brain Power Partners LLC. The website is ProceraHealth.com. Key View Lbs is located at 5737 Benjamin Center Dr Tampa, FL 33634-5293. This address is a corporate center.
16 Contact Key View Labs
Customer Service can be reached at 800-214-8112. Other contact # listed with the Better Business Bureau include
- (800) 213-4101
- (800) 530-0296
17 Better Business Bureau Ratings
The BBB rating for Key View Labs “A+” Key View Labs has been in business since 2012. The BBB rating has improved since this review was originally created. See the BBB for more information and updates.
Another, older name for the company was Brain Research Labs. While that name appears to no longer be used, here is the BBB file for Brain Research Labs.
18 Procera AVH Side Effects
While the Procera research study revealed no side effects, that investigation only lasted 30 days and involved relatively healthy people. As such, speak to your doctor and pharmacist first if you are not “healthy.” Here are a few things to consider when you take this supplement. This list is not complete:
- Start with less than suggested for the first week to see how you respond
- Speak to your doctor /pharmacist first if you have dementia or take dementia meds.
- Stop taking Procera at least 2 weeks before having surgery.
- Talk to your doctor first if you are pregnant or breastfeeding.
- Acetyl L Carnitine might have a blood thinner effect, so it may interfere with blood thinner drugs. It might also lower thyroid hormone levels and cause seizures in people who have seizure disorders.
- Vinpocetine appears to have a blood thinner effect.
- Huperzine A might increase blood pressure and interfere with high blood pressure medications. Huperzine might slow heart rate, increase seizures in some people and worsen conditions like emphysema, asthma and other forms of COPD.
19 Any Stimulants?
There are no stimulants like caffeine or guarana in the AVH supplement.
20 Can Students Take It?
There is no clinical evidence Procera AVH will help college students study longer or perform better on college exams. Remember, the study involved people in their 40s. It would take research on younger folks to see if the supplement helps younger people too.
21 Is It Available Outside The US
It appears the supplement is only shipped within the US as well as Guam, Puerto Rico, Virgin Islands. Currently, it does not appear to be sold in Canada. Canadians should call the company for more information.
22 What Is Procera Protect?
This is the new name for the memory supplement called Ceraplex. This name is still mentioned on bottles of this supplement. See the Ceraplex review.
23 Procera Guarantee
You have 30 days to return unopened supplements. The guarantee does not include opened or partially used supplements. Remember the 30 days start when it is shipped to you – not when it arrives. When you return Procera, the company will refund the purchase price minus shipping/handling.
There is no restocking fee when returning supplements (unless you refuse shipments and then there is a restocking fee of $14.95) Before returning, call the company at 1-800-213-4101 to get specifics on how to do this.
24 How To Return Procera AVH
To return the supplement call this number 800-213-4101
25 Does Procera AVH Work?
Overall, the ingredients in Procera seem logical and so it's possible some people might notice memory improvements. But, more research is needed to know for sure. The supplement appears to only have 1 study showing it works. That's not much given how long this product has been around.
Bonnie Huntsinger says
My husband’s Endocrinologist has said: “There is not a drug made for the elderly that can compare to the benefits of a simple walk around the block!” Makes so much sense! Whatever happened to common sense?!
Joe says
Bonnie, I am in total agreement with the benefits of exercise!
Laura Tracy says
I called to see how much Procera AVH cost and asked if it was safe to use with my other medications. I was told it was without even being asked what meds I was taking. After reading this I find that it would negatively interact with two of my medications.
I asked some questions on the phone and wasn’t happy with the answers so I told the sales person I wanted to do some more research and he got mad that I didn’t let him know that in the first 30 seconds of the phone call. He was very rude and accused me of not really caring about my health.
Joe says
Laura, wow, so sorry that happened to you. I have no idea why a call center would act that way?
Dorothy Jackson says
I just got off the phone with the customer service representative for Procera for the number you call to return the product. Instead of telling me they were sorry that I was unhappy with the product and wanted to return it they aggressively argued with me insisting I was somehow in the wrong for not consulting with my doctor regarding the usefulness of the product before I decided to return it.
I told them I would rather get a product from my doctor than going through their company and I was told again that I should talk to my doctor about their product. How should my doctor know if this product is any good? I had to repeatedly insist that I be given a return authorization number. This is a terrible way to market a product.
If it was an effective product then it should speak for itself, but such aggression among salespersons says loads about the tactics employed by their people to force the product on you when you don’t want it.
Joe says
Dorothy, sorry you went through that. I didn’t know the procera customer service argued with people like that.
Dorothy Jackson says
It seems to be a tactic to make you give up on trying to return the product. I suppose some people who are more timid would be bullied into continuing in the program whether they wanted the product or not. I simply insisted and told them I know what I want and I don’t want this product. Please give me the number. If you could just return it without getting the number, then it would be a lot easier.
This game of getting the number just allows them to use this tactic to attempt to keep you in the program. They have your credit card number, too, and, as I recall from my memory that is not the greatest anymore, they send you refills at certain intervals and charge it to the card.
Elderly people are at risk from being bullied by these tactics. They are the very same people the drug is supposedly designed to be good for.
Joe says
Dorothy, I’m sure there is some truth in what you say about getting that return authorization number. its another hurdle that might reduce the chances of a returned product. It’s like those mail-in rebates. I know I hardly ever mail those rebates in (unless its a big rebate, which hardly is ever the case).
Dorothy Jackson says
Thank you so much for the information on Procera. I think it is very important that potential side effects of Procera are known before anyone purchases the drug. When I watched the infomercial I got the impression that Procera was being offered in a free trial but when the salesperson got on the phone the pitch was for over $100 of cost for the product.
I was very interested in the product because I need something that is effective to stop my gradual mental decline, but they just kept aggressively pitching their product to me and wouldn’t shut up, holding me on the phone to the point of annoyance. I was also told repeatedly by the salesman that the free trial was for 90 days, but when i received the product the invoice said it must be returned within 30 days for a refund.
I called them and told them that I was promised a 90 trial, but they said that was what they used to do, but they now limit the trial period to 30 days. I told them that was deceptive advertising and wrong and the salesman said they would change the period of my trial to 90 days. Somehow, I don’t think i should believe that and I think I should get it back to them in 30 days or I won’t get my money back.
Your information has convinced me that I may be taking something that is potentially harmful to me and that consultation with my doctor on this is important, but I don’t recall any mention of that in the infomercial. If there are side effects this should be brought out. I also agree that so called clinical studies with no real backing from the scientific or medical community casts doubt on the claims made about this product.
I think I will talk to my doctor in the future regarding anything I should get for my brain and stay away from stuff like this.
Joe says
Thanks Dorothy, I do think talking to your doctor is a great first step to seeing what might be going on and whether your memory loss is normal or not.
Mario Jonathan says
Joe,
Thank you for a great reseach! With all the information now available on the internet, people who make unsubstantiated claims for medications and supplements like those made for Procera AVH hopefully will find it harder and harder to lure people to take their product in the future with all this side Effects putting our health in Danger.
Joe can you please recommend me a good Brand with no side Effects, for memory supplement that can help to nourish the brain, improving mental clarity. Improving concentration – I really appreciate all your help Joe..
Joe says
Mario, first Id ask you go to your doctor and see if you both figure out what is causing your memory issues. As we get older, a little memory laps are common. I do know exercise can help – and that means even taking a daily walk. Im not aware of any supplement that can help. Do talk to your doctor. At the very least, this may help easy your feelings about what is going on.
Pat S. says
Thank you for this article. I do know better than to pay attention to infomercials and that we would already know it if there were something that could address memory disorders so easily, but I was still wondering just a little. My husband is suffering from dementia and he’s only in his sixties. Just a little part of me was thinking that it would be wrong and irresponsible not to investigate anything that might help him.
I’ve learned from you that these supplements are contraindicated for him based on other conditions that he has and the tiny chance (slim and none) that they’d help him is negated by the fact that they’d be much more likely to create a medical crisis for him.
Joe says
Pat S, I will say a prayer tonight for your husband and you.
Carolyn Gwynn says
It’s sad that these “infomercials” are shown late at night when our Senior Citizens may be watching alone and making a snap judgment to purchase this product before discussing with their doctor, spouse or children. Sad indeed
Carl D..... says
I had a hard time believing in a product with no costs mentioned in the TV ad. And no .com or .org address.
You have been very helpful and happy birthday to you.
Joe says
Thanks Carl D 🙂
Cathy says
Eat fruits, vegetables and exercise…the best “medicine” for all. Dont waste your money on these products Cathy RN, MSN
Charess Larraga says
Thank you for your research on exposing Procera for what it really is!! Scam!!
Joe says
Charess, I’m just happy you were able to find me 🙂
Elizabeth Feldman, MD says
As a family physician with aging relatives, I appreciate your evaluation. The infomercial hype made me suspicious, but your research clinched it. Thank you!
Joe says
Elizabeth, you are quite welcome.
John Kippley says
I got tired of listening to a commercial when I called an 800 number, so I found your site. Thanks very much for saving me some time and money.
Joe says
John, I’m glad you were able to find me 🙂
karentheknowitall says
I just watched the procera infomercial and it made me laugh. I especially liked the diagram of the lit-up brain. They showed a page from a journal which was about the benefits of Procera. On the page in large letters it had a logo “JANA.” At first I was impressed because I thought it was Journal of the American Medical Association. But it’s with an “N” not an “M.” I looked that up and it’s Journal of the American Nutraceutical Association. Eh?
Joe says
Karen, I agree, JANA is sometimes confused with JAMA.
some italian guy in jersey says
I just saw the infomercial and out of pure curiosity I called to question the proof and legitimacy of the claimed “miraculous” results by dr. Bresky. My call was answered by a very fast talking woman. My response to the “Thank you for calling yada yada yada provera yadayada…. (you know the 800-schpeal) I said “hello thabk you, my name is ####, I am looking at this infomercial and have an Interest for my elderly family member. Before I spend such a lump sum on a medical product, can you please tell mr what research has been doneto prove the safety and effectivity of this product. “?
3 TIMES I was answered with “we have studied this product at the fda approved brain —– institute of medicine In Australia ”
One time “the brain technical institute”
One time “the brain technical institue of medicine”
One time “the harvard brain technical institute of australia”
I then responded “what affiliation do you claim to have with Harvard school of medicine? Or the fda for that matter? I dont believe that harvard would submit studies outside of the us or for that matter do they Indeed have a campus in australia?
“We conduct our studies to the harvard standard as outlined by the fda”
Could you please e-mail me evidence of these studies? The fda would have them published and if done by harvard I should have no trouble finding this in the medical journal …but there seems to be no evidence of listing this product in the medical journal…”
“Click”……
“Hello..mamm…”
“Dial tone”..
12/July/2013 0304 AM EST New Jersey USA
This product is a load of crap, if such a drug exhisted it would be on the streets for a fortune or your doctors would be pushing it for a reason to our elderly. Dont waste a penny this is a true conversation and I spent 45 minutes posting this to save you time and money Experimenting with your elders. Godspeed
H Schmolck MD Neurology says
Here is the result of a Meta-analysis on Huperzine, the most important ingredient in this supplement.
I agree wholeheartedly that if Huperzine is available by itself I would buy that and not this phonily advertised product. Do not use without discussing with treating physicians, side effects similar to Donepezil (Aricept) as the mechanism of action is similar.
MAIN RESULTS: Six trials including a total of 454 patients met our inclusion criteria. The methodological quality of most included trials was not high. It was shown that compared to placebo, Huperzine A had beneficial effects on the improvement of general cognitive function measured by MMSE (WMD 2.81; 95% CI 1.87 to 3.76; P < 0.00001) and ADAS-Cog at six weeks (WMD 1.91; 95% CI 1.27 to 2.55) and at 12 weeks (WMD 2.51; 95% CI 1.74 to 3.28), global clinical assessment measured by CDR (WMD -0.80; 95% CI -0.95 to -0.65) and CIBIC-plus (OR 4.32, 95% CI 2.37 to 7.90), behavioral disturbance measured by ADAS-non-Cog at six weeks (WMD -1.33, 95%CI -2.12 to -0.54) and at 12 weeks (WMD -1.52, 95% CI-2.39 to -0.65), and functional performance measured by ADL (WMD = -7.17; 95% CI -9.13 to -5.22; P < 0.00001). However, Huperzine A was not superior to placebo in the improvement of general cognitive function measured by Hasegawa Dementia Scale (HDS) (WMD: 2.78; 95% CI -0.17 to 5.73, P = 0.06) and specific cognitive function measured by Weshler Memory Scale (WMS) (WMD = 6.64; 95% CI -3.22 to 16.50; P = 0.19). No data were available on quality of life and caregiver burden. The adverse events of Huperzine A were mild and there were no significant differences of adverse events between Huperzine A groups and control groups.
AUTHORS' CONCLUSIONS: From the available evidence, Huperzine A seems to have some beneficial effects on improvement of general cognitive function, global clinical status, behavioral disturbance and functional performance, with no obvious serious adverse events for patients with AD. However, only one study was of adequate quality and size. There is therefore inadequate evidence to make any recommendation about its use. Rigorous design, randomized, multi-centre, large-sample trials of Huperzine A for AD are needed to further assess the effects.
Joe says
Thanks for posting that doctor!
Igor Stravinski says
what dosage level was tested in the study?
Joe says
Igor, I’m not sure. maybe their customer support might know the answer.
kindof rare says
WOW ! I wonder if it’s safe to take this ! I just received my
shipment yesterday !!!
Laura L. says
Thank you Joe for putting this information public. Being 77 and having a series of strokes that have curtailed activities I never thought I would occur, I got caught by the ‘infomercial’ about Procera. I am sorry I did not remember by Dad saying, “If it sounds too good to be true, then it is”! When I started my research, (after I got the pkg.), yours is the first review I read. I am very grateful.
In the morning I am taking a copy of your page plus the Procera pkg. to my Doctor. Later in the day I will return the package.
Our hospital has a new geriatrics whole wing built, with new Doctors. I will go investigate them. I think that will be safer. Thank you again.
Joe says
Laura L, you are very welcome. I am glad I was able to help in some small way.
O. C. Smith, MD says
As a physician, licensed to practice medicine in the state of Tennessee, I have not found the claims of this “supplement” to have beeen validated by any controlled studies. With memory issues affecting older persons being a “hot button” there should be no doubt about the efficacy of such a “supplement.” Without the controlled studies there is nothing but hype. The total absence of peer review is a red flag.
Linda says
I’m glad I read Joe Cannon’s analysis of Procera before buying it and trying it. It certainly doesn’t seem to have any convincing studies behind it.
Rev. ZMarvin Purser says
I was just watching the commercial! So I looked up a review and yours was clear and concise. There is so much hype in advertising. Example: At Sam’s Stores, several years ago, they were selling Slim Fast two ways. One box of 24 cans cost more than another box of 24 cans. So I looked at the ingredients and the protein in the more expensive cans was double from 10 gr. to 20 gr. The other two main ingredients, Fiber an Potassium were the same.
Then in the same store, I checked out all the diet drinks and found that the constant for them all was that these three were in all of them. The rest was junk! And Oprah was pushing them one at a time as the best thing that has come along for weight loss.
Now, she gets Dr. Oz to do the same thing. About every three months, the best changes to another one. Thought you would be interested.finally, all of them covered their hindmost with this line: “with proper nutrition and exercise.” Kool would work the same way!
Joe says
Thanks Rev Purser 🙂
Linda M. says
Thank you very much Joe! As one of thousands looking for help for parents beginning to exhibit mental decline, Procera seemed intriging but the fact that they use an info-mercial to sell was very concerning. And it was quite clear that Patrice was not an unbiased interviewer so thanks for letting us know about the connection.
As for Brain Research Labs being located in Topsham, ME, I find that very difficult to believe. I am from the neighboring town of Brunswick ( my parents still live there actually) and my father works in Topsham. The town is barely a stop in the road and I can’t think of where a manufacturing facility would be, but I certainly will be looking for it when I’m back in Brunswick in a few weeks. I’ll let you know if I actually find something.
Thanks for doing such a thorough job for the rest of us!
Joe says
Linda M. Thanks much for that information and for thinking of me when you get back to Brunswick!