Update 8/29/19. Will Procera AVH improve your memory or is it a scam? It's been several years since I first reviewed this memory support supplement and I thought it deserved a second look. This is an updated and expanded Procera review. As always, the research will be our guide. To make it easier to find the info you need quickly, I've divided this review into several questions about this supplement. Does Procera really work? See the evidence. You decide.
1 What Is Procera AVH?
Procera is not a drug. It is an over-the counter-dietary supplement said to help to improve memory. No prescription is required for this supplement. The website of the supplement makes this very clear but I wanted to say it again because the name Procera sounded like a drug to me.
2 How Does Procera Work?
The supplement is said to work by improving blood flow to the brain. This increases the oxygen flow to the brain too. The supplement is also touted to work by helping to restore “key neuro-transmitters with vital nutrients for a sharper, quicker mind.”
Let's next look at the Procera research.
3 Procera Research
This brain enhancer supplement does have a study to support its use. The investigation was published in 2009 and is titled “A Randomized, Double-Blind, Placebo-Controlled Study Examining the Effects of a Combination Nutraceutical Formula on Cognitive Functioning and Mood.”
Here's a summary of the study and its results:
Study Summary
A 30-day investigation involving 74 people. The average age of the people was 48. So, they were not “old.” The study was conducted at the Brain Science Institute located at Swinburne University in Australia.
For 30 days people received either a placebo or 1515 mg of the memory supplement. Various memory tests were conducted on each group.
Study Results
After 30 days, people taking Procera AVH showed significant improvements in some memory tests. In other tests, they didn't. Areas where people showed significant improvements included:
- Less anger/hostility
- Faster word recognition
- Longer ability to remember numbers
- Better mood
This supplement used to tout it could improve memory in 30 days.
Study Problems
The study sounds pretty impressive. But, after reading it, I noticed a few potential problems:
- The study only lasted 30 days. I would have preferred the study last 3-6 months at least.
- The people were young. The average age of people in the study was 48. Just because people in their 40s may have seen improvements does not mean someone in their 80s would too.
As an aside, the study was published in the Journal of the American Nutraceutical Association (JANA). This is not the same thing as the JAMA – the Journal of the American Medication Association.
The AVH supplement was donated by 20/20 Brain Power Partners LLC in Laguna Beach CA. This company is called the “founders of Brain Research Labs now called Key View Labs.” 20/20 Brain Power Partners also covered 50% of the cost of the study. There is nothing wrong with this. I'm glad when a company supports research on their supplements.
There is no evidence this supplement helps people with Alzheimer's disease or other forms of dementia.
4 Procera AVH Ingredients
Now let's look at the ingredients in this supplement. It's called “AVH” because this refers to the 3 key ingredients. They are:
- Acetyl-l-carnitine
- Vinpocetine
- Huperzine A
From the label, the supplement contains the most acetly-L-carnitine and the least huperzine A.
Taking 3 capsules per day provides 1515 mg of these ingredients. This was the amount used in the Procera study.
Let's now look at the ingredients in the supplement.
Acetyl-L-Carnitine
We make acetyl L carnitine and it's found in foods like red meat. The molecule also “looks” like the brain chemical acetylcholine. Several studies have shown acetyl L carnitine may help older adults with memory issues. Other research hints this compound might improve both mental and physical fatigue.
Other research hints acetyl L carnitine may help depression in older adults as well. The amounts used in research appear to be roughly 1- 2 grams per day.
People with slow-acting thyroids (hypothyroidism) should use caution with acetyl l carnitine because it appears to inhibit the action of thyroid hormone. While there appears to be little proof that acetyl L carnitine may increase the risk of seizures, those with seizure disorders should talk to their doctor first.
Vinpocetine
In some countries, this is sold by prescription. Another name for is Cavinton. Some older research hints that vinpocetine may increase blood flow to the brain by opening up blood vessels. Vinpocetine may also help memory in healthy people.
Use vinpocetine with caution if you are taking blood thinner drugs. Vinpocetine appears to have a blood-thinning effectct.
Like all supplements, always investigate companies you do business with. In this 2015 investigation, about 25% of supplements clamming to contain vinpocetine did not actually contain it. This study did not specifically mention the names of the supplements they tested.
Huperzine A
Several studies, mostly conducted in China, show that huperzine helps dementia. Huperzine A inhibits acetylcholinesterase, the enzyme that breaks down acetylcholine. As such, it will raise levels of acetylcholine in the brain. Because it can raise acetylcholine levels, Huperzine A side effects may range from elevated blood pressure and muscle cramps, vomiting, sweating, seizures, and blurry vision.
Huperzine might also lower heart rate so it may – in theory – interact with some heart meds (like Beta Blockers). This is just my opinion and I'm not a doctor, but I felt it should be mentioned.
See the reviews on
for more information
5 How Long Will A Bottle Last?
It's recommended to take 3 capsules per day. A bottle has 20 servings (60 capsules). This means a bottle will last only 20 days – less than 1 month. Some bottles contain 90 capsules.
6 Buy Procera
So who sells Procera? This supplement has been around a long time and can be found at many familiar stores like Vitamin Shoppe, GNC, Rite Aid, Walgreens, and Walmart.
7 Procera Cost
When buying from the company website, a bottle can be purchased for $35.99 (it was $59.95 originally). Shipping is included.
8 The Procera Lawsuit
The website TopClassActions.com lists details on a Procera lawsuit (O'Brien, et al. v. Brain Research Labs, LLC).
On July 8, 2015, the makers of Procera AVH agreed to pay 1.4 million dollars in response to charges made by the Federal Trade Commission (FCT) regarding deceptive advertising of Procera AVH. For more information, Click Here to read the FTC Press lease.
9 The Procera Infomercial
The first time I saw the supplement advertised was on TV was during a 30 minute infomercial. While the infomercial might no longer air on TV, here is some info on hosts and guests for those who are doing their own research.
Patrice King Brown
When the product originally aired on TV, the 30 minute infomercial was called “Stop Memory Loss.” This new Procera infomercial featured a host named Patrice King Brown. She was listed who was listed as “an award winning investigative reporter.”
Patrice King Brown was a news anchor in Pittsburgh on TV station KDKA, where she has worked since 1978. In January 2011 she announced her retirement from KDKA. Her last day as a news anchor was January 28, 2011.
Patrice King Brown is married to Dr. Paul Nemiroff Ph.D., MD, who also appeared the original Procera AVH infomercial.
At one point during the infomercial, Dr. Nemiroff showed an illustration of two brains – “before” and “after” pictures which give the impression of what's supposed to happen before and after using this supplement.
At the end of the infomercial, it says “Dr. Nemiroff is a medical doctor and is partially compensated from sales of this product.”
Here is another commercial
Josh Reynolds
Josh Reynolds is the co-founder of the company that makes Procera – Key View Labs (Brain Research Labs). The infomercial stated Josh Reynolds is a brain scientist researcher and author as well as a pioneer in the study and science of the brain and cognitive performance.
His linked in profile states he is the inverter of the “Mood Ring” as well as the ThighMaster. He's also the inventor of the Procera memory support supplement too. Mr. Reynolds is the author of the book 20/20 Brain Power and 20/20 Brain Power Recipes
Dr. Gene Steiner
Dr. Gene Steiner (also called Eugene Steiner) also originally appeared on the infomercial. During an infomercial, Dr. Steiner says, “As a pharmacist, I've always felt helpless in recommending a solution for memory loss.” As an aside, there is a lot of research on the benefits of exercise on memory and brain function and reducing the risk of senility – including the risk of Alzheimer's.
10 The Other Infomercial
In June of 2014, I saw another TV infomercial for this supplement. This one was simply titled “Surgeon General Candidate” where it was hinted that people could “regain memory speed to the level of those up to 15 years younger.” Procera was touted as a “clinically tested, prescription free memory breakthrough.”
The infomercial featured a talk show-looking host seated in front of red blinking lights, which reminded me of the computers on old sci-fi TV shows like Voyage to the Bottom of the Sea and Lost in Space. I was confused why they would title the infomercial “Surgeon General Candidate” until it was mentioned Paul Nemiroff was once a candidate for US Surgeon General.
In addition to Paul Nemiroff and Gene Steiner, this infomercial also featured Stephen Coles, MD, Ph.D. Stephen Coles MD, Ph.D. is a real scientist who studies aging. His website is the Gerontology Research Group. Procera is not mentioned on this website. While Dr. Cole has taught at Stanford and UC Berkley, the infomercial also stated -in small print: “Stanford and UCLA neither endorses or are affiliated with Procera AVH.”
11. Other Procera Supplements
There are several other memory support supplements featured on the supplement's website. How do they compare to each other? Here is a quick overview of them:
- Procera Memory Support
- Procera Advanced Brain
- Procera XTF Extreme Focus
| Procera AVH | Memory Support | Advanced Brain | Procera XTF |
| Acetyl L Carnitine | Ginkgo biloba | Vit B1 | Vit B3 |
| Vinpocetine | Panax ginseng | Vit B2 | Vit BV6 |
| Huperzine A | Vit B3 | Pantothenic acid | |
| Vit B6 | Procera AVH | ||
| Folate | Rhodiola Rosea | ||
| Vit B12 | caffeine | ||
| Pantothenic acid | green coffee | ||
| Zinc | |||
| Panax Ginseng | |||
| Gingko Biloba | |||
| Ashwagandha | |||
| Rhodiola Rosea | |||
| Phosphatidylserine |
Looking at these 4 supplements side-by-side, it might be easy to conclude Procera Advanced Brain supplement would be the best because it has the most ingredients. But the research study did not involve any of these other supplements.
There is no proof Procera AVH works better when combined with these other memory supplements. Also notice the Extreme Focus supplement contains Procera AVH, albeit in a smaller dosage (758 mg). The Extreme Focus supplement also contains caffeine as well as green coffee extract.
See the Green Coffee Review
There is some evidence Rhodiola Rosea might help depression, anxiety, and fatigue.
Here's rhodiola rosea on Amazon
12 How To Take Procera
The company says to use 3 capsules per day with food, preferably something containing some fat (like nuts). Take all 3 capsules at the same time. You don't have to take them with a full meal. Even a snack will do. The fat in the food you eat may help improve the absorption of the ingredients.
Prewcera Vs. The competition
So how good is Procera compared to other memory supplements? Here's how it compares to two major competing supplements.
13 Procera Vs. Prevagen
Prevagen is another VERY popular memory supplement. It contains an extract from jellyfish said to improve memory. While it differs greatly from Procera, it also has a clinical study. There are no studies comparing these two supplements to each other.
14 Procera vs. Nerium EHT
One of the most unique memory support supplements is Nerium EHT. The key ingredient in Nerium is a compound from coffee called EHT which does have some studies behind it. While neither supplement has been clinically compared to each other, both contain huperzine A as an ingredient.
15 Who Makes Procera AVH?
The company is called Key View Labs. For former name was Brain Research Labs. The original name of the company was Brain Power Partners LLC. The website is ProceraHealth.com. Key View Lbs is located at 5737 Benjamin Center Dr Tampa, FL 33634-5293. This address is a corporate center.
16 Contact Key View Labs
Customer Service can be reached at 800-214-8112. Other contact # listed with the Better Business Bureau include
- (800) 213-4101
- (800) 530-0296
17 Better Business Bureau Ratings
The BBB rating for Key View Labs “A+” Key View Labs has been in business since 2012. The BBB rating has improved since this review was originally created. See the BBB for more information and updates.
Another, older name for the company was Brain Research Labs. While that name appears to no longer be used, here is the BBB file for Brain Research Labs.
18 Procera AVH Side Effects
While the Procera research study revealed no side effects, that investigation only lasted 30 days and involved relatively healthy people. As such, speak to your doctor and pharmacist first if you are not “healthy.” Here are a few things to consider when you take this supplement. This list is not complete:
- Start with less than suggested for the first week to see how you respond
- Speak to your doctor /pharmacist first if you have dementia or take dementia meds.
- Stop taking Procera at least 2 weeks before having surgery.
- Talk to your doctor first if you are pregnant or breastfeeding.
- Acetyl L Carnitine might have a blood thinner effect, so it may interfere with blood thinner drugs. It might also lower thyroid hormone levels and cause seizures in people who have seizure disorders.
- Vinpocetine appears to have a blood thinner effect.
- Huperzine A might increase blood pressure and interfere with high blood pressure medications. Huperzine might slow heart rate, increase seizures in some people and worsen conditions like emphysema, asthma and other forms of COPD.
19 Any Stimulants?
There are no stimulants like caffeine or guarana in the AVH supplement.
20 Can Students Take It?
There is no clinical evidence Procera AVH will help college students study longer or perform better on college exams. Remember, the study involved people in their 40s. It would take research on younger folks to see if the supplement helps younger people too.
21 Is It Available Outside The US
It appears the supplement is only shipped within the US as well as Guam, Puerto Rico, Virgin Islands. Currently, it does not appear to be sold in Canada. Canadians should call the company for more information.
22 What Is Procera Protect?
This is the new name for the memory supplement called Ceraplex. This name is still mentioned on bottles of this supplement. See the Ceraplex review.
23 Procera Guarantee
You have 30 days to return unopened supplements. The guarantee does not include opened or partially used supplements. Remember the 30 days start when it is shipped to you – not when it arrives. When you return Procera, the company will refund the purchase price minus shipping/handling.
There is no restocking fee when returning supplements (unless you refuse shipments and then there is a restocking fee of $14.95) Before returning, call the company at 1-800-213-4101 to get specifics on how to do this.
24 How To Return Procera AVH
To return the supplement call this number 800-213-4101
25 Does Procera AVH Work?
Overall, the ingredients in Procera seem logical and so it's possible some people might notice memory improvements. But, more research is needed to know for sure. The supplement appears to only have 1 study showing it works. That's not much given how long this product has been around.
Thank you for your research, I understand the concerns but as the wife of a marketing specialist i understand marketing strategies. I am more interested in know if this supplement has worked for any one who used the product. The product may still be good even though the marketing integrity is pretty thin.
Dawn, what you say is possible. Id be interested in that as well as any research people may have done on Procera.
I bought this product and recieved it today. In researching one of the ingredients I found your research. I’m affraid to take it now Thank you for the insight. I hope they will let me return it. Mae
WOW! What great research! You answered all the questions that came to mind when watching the infomercial! Many thanks to you for the hours you spent digging, digesting, then thoughtfully, and fairly reporting your findings. Also, thanks for resisting the urge to call this group names, which they’ve certainly earned.
In the past i would’ve embarked on a similar quest for facts and data and i am so thankful that someone of a similar mindset has already done it for me. My family (used to not seeing me for long periods of time) thanks you as well.
So glad so many of us have become healthy skeptics to come looking for your valuable research! I used to ask my reg. doctor about these things but have found they frequently were not familiar w/these types of products and more often than not, have no knowledge of natural remedies and any efficacy they may or ma not have, or any possible drug interactions. That’s when they refer me to the pharmacist for more info. I’ve found more definitive info here on the web on any given OTC product/supplement.
HOWEVER, when I’m on the web I am very careful to ensure that any positive confirmation of efficacy claims come only from reputable sources, like the NIH, well know medical journals/publications and/or well respected research universities & programs. I would never consider following such claims from any other source. Many thanks for your important work.
At the age now of 47, I have developed a rule as it relates to anything that costs money: If someone is ‘chasing’ me to buy their product, I either don’t need it, or it will not live up to the claims or expectations and will be a waste of $$. This has saved me well and I often remind my kids and my 90+yr old mother of this when examples present themselves.
No one is ever calling me, middle-American of modest means, at home or putting on infomercials to sell me shares in Google, Facebook, oil, or any other item that would be well worth our $. If it’s on an infomercial, odds are extremely high that the product is designed to separate trusting individuals from as much $ as possible and deliver little-to-nothing in actual value. Kind of like the claw machine in the arcade – it’s not designed to pay.
In cases of natural or nature-based supplements, which have no regulatory agencies overseeing these companies to ensure the safety in quality of ings, as well as regular levels of ings in the product over time, much less reliable studies regarding drug interactions, these types of products have the potential to cause much more damage than just monetary.
For instance, look at the ‘drug’ company that recently sickened so many people w/their product that they were producing using unsafe industrial hygiene practices (was it insulin that I’m thinking of ?). A few people actually died. Thank goodness we regulate baby formula in this country or we may have ended up w/sick & dying infants who were fed formula containing melamine, completely unknown by their well-meaning parents. I wouldn’t be surprised if some day down the road we find product like this containing harmful ings, unknown by the developers and the company selling it because the ‘lab’ winning the supply contract for one or more of the ings are not having their product randomly certified by an independent agency over the course of production. Kind of scary.
This further illustrates the point made by (you or another reader) that we should only purchase and use supplements from a company that has been in the business for decades – companies that have invested capital in their products on a national scale and have *everything* to lose by careless production methods and/or making dangerously false claims.
In addition, we must not ever take anything not RX’d by a physician that we cannot easily obtain reliable info regarding its effects and drug interaction data. It’s just not worth the gamble on health. Many thanks, again
Joe, Well I already purchased Procera AVH at GNC and have opened it. They want you to take 3 caps a day so I’ll cut it to one daily since I can’t take it back and since they don’t list how much of the 3 main ingredients are in each capsule.
I’m 63 and seem to have trouble lately remembering names of people, places, entities, etc. I actually wanted to find Vinpocetine and Huperzine A separately. I already take L-Carnitine. That way I could control the dosage and moderate the amount. Please clarify. Are you simply (and understandably) expressing concerns about Procera AVH? – or do all 3 of these supplements (even individually) concern you as having little or no effect?
Randy, I only wanted to point out some things that weren’t readily apparent from the commercials for the product and that Im not sure what effects the product would have since I cant find any published clinical studies on the product itself. That said I do hope it helps you and I do hope you talk to your doctor about the memory lapses you said you are having. That way, at the very least, you might be able to rest easier.
Hi Joe:
My mother’s memory has been going and I’m convinced it is from the Crestor she has been taking for years. She calls and tells me that she bought this Procera AVH to take for her memory. I told her not to take any of it until I looked into it to see if it was (i) safe and (ii) would interact with the medication she is already on. Well, low and behold I found your site and I am so happy that I did.
Apparently the AVH ingredients are not good for her. Especially the “H” because it can totally interact with her high blood pressure medicine. Thank you so much for doing so much research on this product and I am so happy that I was able to find your input on this – probably saved my mother from something more devastating than not being able to think of words so quickly. Again, thanks much. Teresa
Teresa, Im glad you found me also – and I’d tell your mom that not being able to remember words “quickly” while annoying at times, is not necessarily sign of “senility” as I understand it. As long as she remembers the word shes trying to remember in a reasonable amount of time, Id say shes fine. Of course, run all this by her doctor who can assuage her fears more than me.
My grandmother lived to 104 (and a half!) and she had the same problems, taking a wee bit longer to remember words etc. She had the same ideas as I’m sure your mom is having now. I told my granny that as long as she remembers the words, then that’s a good sign that she is ok.
Four things I would like to do; Sharpen my brain memory and speed) loose weight (I feel diet and exercise are the best) prevent wrinkles and not age fast. I don’t know who to turn to and don’t like using the phone book. I am currently taking about 15 diff. supplements for these and hate all of that. Would I see a Nutritionist, Dietitian, anti aging or?
Who can I ask to get a GOOD recommendation, you? 61 years old and feel good, just want to prevent, THANKS
Garlic Mike, why don’t you start by getting a check up by your doctor. Get a full blood work up, cholesterol, CRP, HDL, LDL etc. Talk to your doctor about the results and what you can do to improve the results and help you get to where you want to do. If you are not eating well, sure a dietitian can help you. you can find a registered dietitian in your area by going to their website EatRight.org. you can search for those in your area.
Exercise does play an important role in helping slow aging. If you don’t know how to do this, I suggest you find a knowledgeable personal trainer or athletic trainer and tell them you are looking for a “circuit training routine” as I think this will be safest and best overall if you have not worked out before.
Joe,
I really appreciate the time you put into researching this product. I was very skeptical about it myself, i was going to call them to try and get some info from them but I knew it would be tainted. I was hurt on a job 9 years ago, fell almost thirty feet. Have had several operations (17), I am doing fine now except for pain and short term memory loss.
I went back to school in 2010. I was doing really well for 2.5 years, 3.85 grade average then suddenly it was like hitting a wall could not remember things and disordinate, I believe it is do to my Dr. changing some of my medications.
As far as I can find there is no such drug of any kind that will improve memory, except getting plenty of good exercise and trying to exercise your brain by doing cross word puzzles and learning new things. I am not sure if i will ever be able to finish my degree but remain hopeful. Thanks again for providing all the great information. Jerry Bruneau
Jerry, that is very nice of you to say and I really hope you finish your degree also. Try your best. The really valuable things in life often don’t come easy, trust me on this. Colleges often lend help , testing wise, etc, to those with special needs. Do look into that if you haven’t already. I believe in you Jerry!!
It is so sad that these people prey on people who are desperate. I saw the tv infomercial and thought of my sister who has short term memory loss from brain cancer.
I thought well….maybe? The doctors can’t seem to provide any help and she is depressed and feels bad when she asks questions more that once etc and can’t remember simple things. Shame on them!
Jodi, if your sister is able to , I wonder what impact some low intensity aerobic exercise might help on her memory. Even a short walk or park a recumbent bike in front of the TV if that’s easier. That might help but even if it doesn’t help memory, it will help in other ways. Just a thought.
Thank you for being there. It is horrible that we cant count on most “reviews” that are on the web. Most all of them are done by the sellers of the products. They even have a site that you are taken to when you google their product and scam after it.
Even WalMart does it. I read the exact same “canned” review for several different dock boxes. Obviously NO one writes like that, and NO one would take that much time to write about a box to put by their pool UNLESS wal Mart paid them to do it.
Nearly everything sold on infomercials is a scam, as is this one. Their words are cunningly evasive and misleading. Most people are too stupid or ignorant to see through this kind of promotions. Thanks to you, you may help some of those fools.
I have a simple and well engineered policy. NEVER buy anything seen on an infomercial.
And, YES we need to make those advertising companies held accountable for being part of the scam.
Eventually these kind of guys are busted, but then they have made so many millions that they don’t care. Then they just change the name a little and start all over again.
I hate too much government, but having an agency review and OK such adds would be good. These procera folks, are disgusting liars. Their words are carefully chosen to get around the FTC rules and actually say NOTHING, but our generally stupid public falls for it anyway.
It costs just a few cents to make that bottle that sells for $40. SCAM<SCAM<SCAM
Hey Joe. First off, I just want to say that I really enjoy your site. I did some side work in the sports nutrition/supplement industry for a long time, and have been studying supplements even longer. I saw this commercial for the first time today, and noticing many of the same things that you brought up, I had to Google it to see if it was “exposed”.
I could go on and on, but just wanted to say thanks, as I’ve always wanted to save people from the bogus marketing of supplement companies. Not only do many products not work, but many times they give a lot of false hope to people who could really use that help.
At times it’s almost comical to see how much companies will twist and turn the data, to make it read positive. A certain company that has “tech” in their name has been my personal favorite. “Subject A lost 10% bodyfat with product B (insert “cool” scientific sounding name for thermogenic) in a 1 month time period”…Ohhh, so you mean they actually lost 10% of their actual bodyfat (if someone is 20% BF, they have lost 10% of that 20%, which actually equates to an overall reduction of 2%, meaning subject A has gone from 20% BF, to 18% BF…..not from 20%, to 10% BF. Gotta love deceptive marketing… Take care Joe
Jeff thanks I appreciate that! I’m familiar with the supplement company you mentioned…
Joe, let me get in the line thanking you. I am 72 and am having some memory loss, so when I read the ad in the Tampa Bay Times this morning, I was intrigued. I asked my wife to read it and see what she thought. The first words out of her mouth were “Google it!” Duh, why didn’t I think of that, and kudos to Mr. Gates as well for making it possible!
Many comments on your site suggest regulation and oversite, but let’s check government first. You must realize that re-election is extremely high in our dear Govt. Ask why. The answer is very easy, and one that voters absolutely refuse to accept. Follow the money! Denny Hastert was a 20k a year butcher, then entered Congress. He is now a multi millionaire. Gee, how did that happen?
Many are looking for Doctors to help in this area. Are you kidding…follow the money!
Association help? Need I remind you all…follow the money! Come on, now, we are all adults, and those looking for memory help are old enough, in most cases, to know better than to rely on such entities. With the advent of the computer and Google, there is no excuse for us growing older, at least in most cases. Go to your computer, find guys like Joe, and pay attention.
Yes, there’s a sucker born every minute, but do we all have to be one? Not anymore. You do have to be willing to stop, think “instant miracles” through, then do the homework. I hope most senior citizens will do exactly that, and pass on to others what they have learned. Hitting unscrupulous companies and Doctors, and others, where it hurts most, in the pocket book. If they lose most of their business, there’s a chance that they will either stop, or learn a lesson. Let’s all of us over the age of 21 help that happen.
Mike, no thanks necessary. I’m just happy I was able to help you find the answers you were seeking.
Excellent review Joe! You were the second result when I goggled “procera avh”. I have a 93 yr old father with advancing dementia, good to see that people who are looking do not have to dig through so much minutiae to find your hard work and thoughtful review. Would love to see someone do an infomercial on “infomercial snake-oil salesmen”. Too many people getting duped out of their hard earned $$ by these opportunists.
David, thanks for the feedback – glad I was easy to find 🙂
You just saved me $130
hello & thanks for your work. FYI—-I have not seen the TV junk, since I seldom watch tv. I recently bit for an ad in USA Today, which mostly mentioned a Dr. Arnold Bresky, from Albert Einstein Medicine and behavioral gerontologist, neurology,blah blah. It just arrived. I may well send it back, since I am on thyroid (hypo)—tho I DID mention that to them in their sales section—-they have no idea, natch.
Anyway, I am interested in your take on the Arnold Bresky bit, as the other folks (except Steiner) are not mentioned in the paper ad. If you talk to them about it at customer service, they get vague and defensive. Thanks!!!
C.Chapman, I had heard of or seen Dr Bresky in the TV commercial and I have not seen the newspaper ads etc on Procera but I did go to the site and he is listed on their science advisory page along with a few other people. Ill do some looking into this but what I can say is that on the procera website they say “He has developed unique mental exercises to prevent and reverse memory loss.” So, if thats true, why would you need Procera then? Why not just do his brain tune up exercise?
What I did noticed on the science advisory page is none of the board members said “Procera works.”
Many thanks for your very comprehensive review? You just saved me $130
Thanks for an honest review. Too many reviews are sites by sponsored by the maker or a competitor showing the superiority of their product.
I am so glad I read this information you posted on this product Procera AVH. My girlfriend’s mother is suffering from short-term memory loss and I told her that I saw this infomercial and that it might help her mother. After reading this information, it totally changed my mind. Thank you so much for you information. Keep up the good work. Thanking you again.
Thank you for your effort at exposing this procera scam. I just watched the infomercial this a.m. and recognized the red flags of poor reporting of touted “research”, too. I was intrigued because of the claims, but immediately sought to search for info on the net to see if any of these claims could be verified. I found tons! Almost all of it hawking the product and linking to their website. That alone was enough to bring a halt to credulity. This was just too much…. and then I saw your article. Well done!
Ed J thanks. hopefully you didn’t have to search too hard before you discovered my review.
I just saw another infomercial for Procera on television and though I’d Google it. I came across your nicely detailed report. Everything you’ve written looks to be fair and to the point. Here is a Pittsburgher’s point of view…
I remember when Patrice King Brown first started at KDKA, cute and very likable. Years later, she has aged far better than I. Graduating to doing the news, she would kind of stumble through some news stories but everybody still liked her none the less. I can’t recall her ever doing any real reporting though, just reading from a teleprompter. My assumption was that because she would butcher up news stories so badly, that she must not have written them. Criticism aside, she just seemed warn and approachable. The kind of quality you would want to have in your on-air line-up.
When Patrice retired from KDKA, we the viewers, were left with the impression that she was given a warm and heartfelt send-off. She was emotionally touched.
So just a few days later, she appeared in an infomercial, as a reporter interviewing her husband, in a paid time slot, that was intentionally masquerading as some kind of breaking health news interview.
What a disappointment! It was also not disclosed that they were husband and wife. I was greatly disappointed and lost all respect for the both of them from that day forward.
Being from Pittsburgh, you can’t know of Patrice and not know of Dr. Nemiroff. I think Dr. Nemiroff would appear on KDKA news from time to time, when there was some health related news story that warranted a medical doctor’s input. He must have liked the local media spotlight. I don’t know if they were married at the time or as a result.
Once the Procera infomercials started, it just seemed a bit incestuous. With the nondisclosure of their relationship, how could they be credible? Sooner or later, people are going to figure it out, I thought, but here we are years later and they’re still at it.
I’m no expert, but if you watch the infomercials carefully, I think you can see some “duping-delight”.