Ladies have you heard of THINgloss lip gloss? It’s a lip gloss that’s said to help you lose weight! I admit, I never heard of THINgloss until I watched an episode of the TV show Shark Tank. THINgloss was featured on Shark Tank on 4/15/11. THINgloss is made by Express Effects Cosmetics. The founder of Express Effects is April Morris, who appeared on the TV show, Shark Tank. I'm not an expert on cosmetics but I am aware of the main weight loss ingredient in THINgloss, so let me review the facts so you can sort the wheat from chaff.
What’s In THINgloss Lip Gloss?
When April Morris appeared on Shark Tank, she said that THINgloss contained hoodia. Hoodia is a cactus like plant that grows in Africa and it shows up in many weight loss supplements. Here’s why. It appears that when people eat the root of the hoodia plant, it curbs their appetite. People don’t spread hoodia on their lips. They eat the root. When it comes to hoodia here are some facts:
- Fact. There is no published scientific proof that hoodia causes weight loss in people.
- Fact. There is no published scientific proof that putting hoodia on the lips causes weight loss in people
To me, the idea of spreading hoodia on the lips sounds somewhat similar to another product I reviewed called the Hoodia Patch.
The thing with hoodia to remember is that curbing appetite is not necessarily the same thing as weight loss.
One thing to remember is that the people in African who eat the hoodia root are already skinny. They don't need to lose weight. They eat hoodia to curb their appetite while they ran around the desert all day looking for food.
THINgloss also contains Kola nut. Kola nut has caffeine. Would caffeine in a lip gloss raise metabolic rate or help you burn more calories? I don’t know if it would or wouldn’t but that’s why I think kola nut is in THINgloss. Kola nut is also found in many weight loss supplements including Lipozene.
THINgloss is also “infused with vibrational healing energies to uplift your spirits”. Huh? What are “vibrational healing energies”? This phrase makes no sense and since Express Effects doesn't define what this means, I would not pay any attention to this claim. It sounds like more marketing hype than science.
THINgloss also contains various good smelling oils which are said to elevate our mood. This is the basis of aromatherapy. I could not determine what aromatherapy oils are in THINgloss.
April Morris On Shark Tank
When April Morris appeared on Shark Tank she was looking for $80,000 in exchange for a 5% stake in Express Effects. None of entrepreneurs on Shark Tank was willing to get her any money. The main reason cited was the implied claim that Thin Gloss can help people lose weight.
The “Sharks” knew, that that Express Effects is potentially skating on thin ice with the FDA by implying that THINgloss lip gloss will help people lose weight. Even the way the product is spelled – “THINgloss” – emphases the notion that this lip gloss will help weight lose.
In a YouTube video from April 27th titled “What Really Happened on Shark Tank, April explains that she was looking for an investment from the Sharks to help her get funding for a clinical trial of THINgloss.
I'd think it would cost more money to produce THINgloss than do a clinical trial, so I dont know if I totally buy that explanation.
In the YouTube video April states that she did her own independent study of THINgloss because she didn't feel right not knowing if THINgloss worked or not. I can respect that reasoning and I share it myself.
In the video she shows a picture of several women who she says used THINgloss for 30 days and lost weight. While I can applaud her for doing this, what she did is not really a “clinical trial” such as those I'm fond of showing people to when I write my reviews of supplements on this website.
The THINgloss Exercise Program
On the Express Effects website, no weight loss proof is given that THINgloss helps people lose weight. Instead, there is a “Meet the Experts” page. One of the experts is personal trainer Tony Wuebker. Tony is certified by the National Strength and Conditioning Association (NSCA), the same organization I am affiliated with. On his website Tony has a couple of THINgloss circuit training exercise videos.
While I like the idea of circuit training, the circuits, Tony shows last only about 12 minutes, which is far less than the 60-90 minutes now recommended for weight loss.
In addition, some of exercises Tony demonstrates are extremely challenging for beginners and are not appropriate for everyone, especially people who have:
- low back injuries
- knee injuries
- balance problems
- neck injuries
- shoulder injuries
- heart disease
- and arthritis to name a few
I would much rather people take a 60 minute walk than do the THINgloss exercises that I saw.
Here's my list of weight loss supplements with evidence – along with other things too that can help.
How Much Does It Cost?
While on Shark Tank April Morris stated THINgloss retails for $28. You can get it cheaper on the Express Effects website (ExpressEffects.com). April also stated that she has lost 18 pounds over the last 2 years while using THINgloss. That’s 9 pounds a year or about 3/4 lb per month.
Let’s assume for a moment that April’s weight loss is similar what you might experience if you used THINgloss. Let’s also assume that a tube of lip gloss will last 1 month and each tube costs $20. That’s 12 lip gloss tubes a year for a total of 12 x $20 =$240 / year. If you did this for 2 years, that’s $480.
Update 6/11/14. In a YouTube video from August 3 2012 April Morris announced that she will no longer be selling THINgloss lip gloss. She did not say what was to become of THINgloss although when I looked, it was still being sold on Amazon.
When I checked her website (ExpressEffects.com) it appears to have been abandoned, showing only a GoDaddy.com welcome page. April appears to have shifted directions, doing many youtube videos as well as motivational speaking and stuff about business development, marketing and sales. She has a personal website AprilMorris.com. Her linkedin profile, notes that shes started a website for entrepreneurs called FreedomJumpers.com. That website now redirects to AprilYvette.com.
Does It Work?
April has stated that she sold a lot of her product after appearing on Shark Tank. That said, while I can't be sure, April appears to have abandoned THINgloss and is moving in another direction with her career. My personal feeling is that THINgloss doesn't work and I base this on the hoodia research conducted so far. Here are a list of things that I feel have evidence.
Here is THINGloss on Amazon for those who want to check it out.