Can a sprinkle of Sensa on your food really help you lose weight? Well, the website of this product claims it's “doctor formulated” and “clinically proven.” They also have claimed Sensa is backed up by “25 years of study.” I was intrigued by the claims made on Sensa commercials and website – especially all that stuff about Tastants and weight loss – so I decided to review Sensa and see what I could discover. What follows is my unbiased review of the Sensa weight loss system. Hopefully, I can help answer some questions so that you can make the right decision for you. This is an updated review of the Sensa weight loss system that I originally looked at in 2010.
What Is Sensa?
While sometimes called the “sprinkle diet” technically, Sensa is not a diet. Rather, Sensa is a weight loss product that consists of little sweet and salty crystals called “Tastants” which are sprinkled on the food you eat. The idea is that these crystals are absorbed through the tongue and roof of the mouth and trick you into thinking you are full. They do this by – in theory – making you think the food is actually tastier than it really is.
If you look up the word “Tastant” you can see that a tastant refers to anything that stimulants the sense of taste. I mention this because Sensa advertising makes it seem like tastants are something unique to Sensa, when in fact, the word is a general term that could apply to anything that has a taste.
Salty, sugary, and sour foods all are tastants because they elicit a taste.
One on of the Sensa TV commercials I saw, it was said:
“Even though it looks like a seasoning, Sensa really doesn't change the way food tastes.”
This is a very interesting statement that I had not heard before. Previously, I was under the impression that Sensa made food taste better, but now they are saying it doesn't change food taste. I'm not sure why they are changing their language, but I have a feeling I may know why. Keep reading…
According to the product website, Sensa has the following ingredients:
- Maltodextrin. This is a type of carbohydrate.
- Tricalcium Phosphate. This is just a form of calcium. Some previous research has observed that calcium may have a weight loss effect, but most of those studies used low-fat dairy calcium foods (milk, etc.) and not a calcium supplement. Also, not all research shows calcium promotes weight loss.
- Silica. This is basically sand and is probably used to give Sensa crystals their hardness.
- Natural and Artificial Flavors. Since Sensa is supposed to trick the body by altering taste/smell, I'd like to know what these flavors are.
Sensa also contains Soy and Milk ingredients.
Sensa is sodium-free, sugar-free, calorie-free, and gluten-free, and there are no stimulants, drugs, or MSG.
Sensa Research
The idea of Sensa stems from its creator, Dr. Allan Hirsch, who is a neurologist. According to the website Sofapedia, the idea for Sensa was developed after noting that people with brain injuries that reduced the sense of smell or taste tended to gain weight. Would making the food tastier cause these people to eat less – and lose weight?
It's an interesting idea but is there any proof?
Sensa is said to be “clinically proven”. To back up this claim, the website mentions a 6-month-long study that consisted of 1436 people. The average weight of the people in the study was 208 lbs.
At the end of the study, those who received Sensa lost an average of 30.5 lbs (about 15% of their body weight). The people not using Sensa lost only 2 pounds.
I have some problems with this Sensa study.
1. The study does not look like a “published peer-reviewed” study that is typically found in medical/science journals. In fact, the pdf file for this study actually says “Abstract.” An abstract is a summary of a study and may not be peer-reviewed. I often see abstracts listed as “proof” for supplements, but they don’t hold as much weight as a study that has been published in a medical/science journal.
2. The study of the 1436 people also does not mention how much Sensa the people used. How many sprinkles did they use on their food? Was it the same as what is being promoted to consumers? It probably is, but I could not determine this from the Sensa website.
3. The researchers measured “body mass index” (BMI). The people in this study had a BMI of about 30, classifying them as “obese”.
Unfortunately, the researchers did not appear to measure body fat. Considering that they were testing a weight loss supplement, I personally think this was an error.
The study does indicate that people lost an average of about 30 “pounds” but:
- How much of that was fat?
- How much of that was water?
- How much of that was muscle?
- Did the people in the study also exercise?
They don't tell us. That’s too bad because most people want to lose fat, not just “pounds”.
This study is also at the heart of the Sensa class action lawsuit (Correa v. Sensa Products, LLC) that would provide up to $6 million in refunds to consumers who purchased Sensa before August 21 2012.
The Sensa Independent Laboratory Study
The Sensa website used to also list a study conducted by an independent laboratory. This clinical trial, however seems to not be peer-reviewed. This independent study comprised 83 people (78 completed the study) and lasted 6 months. The results:
- The people using Sensa lost an average of about 27 pounds.
- Those not using Sensa lost about 0.3 pounds.
Again, how much of that weight was body fat? They don't tell us.
In both of these studies, very little information about how the research was conducted is given. Peer-reviewed studies give much more information. This allows others to replicate the study and try to duplicate the findings.
To my knowledge this study has not been published in medical journals.
On the Sensa website -TrySensa.com (site no longer works) – they list several “As seen on” logos such as Fox, Shape, The Washington Post etc.
Who Makes Sensa?
Sensa is made by the company Sensa LLC, which is located at 2301 Rosecrans Avenue, Suite 1150, El Segundo, CA 90245. The link shows a large glass building that likely houses several businesses.
To Contact Sensa, the phone number is (866) 514-2554.
The parent company of Sensa LLC is Intelligent Beauty Inc, a health, beauty, and fashion company that operates other businesses.
According to the Better Business Bureau, Sensa LLC is out of business.
The BBB did list over 777 complaints against Sensa LLC, including 304 complaints dealing with billing and collection issues but all complaints have been resolved.
The Sensa Medical Advisory Board
On TrySensa.com (the website longer works), there is a page where people can view the 7 doctors in the Sensa Medical Advisory Board. There is a brief bio of each, along with their thoughts on Sensa. I was intrigued by what the doctors said about Sensa – and what they did not say. For example:
Dr. Hilton Hudson, a heart surgeon: “He believes SENSA is a safe and effective weight-loss solution.”
My thoughts: Notice they say he believes it. They don't say he “knows” Sensa works.
Dr. Carl Wahlstrom, a Psychiatrist, says, “He found SENSA to be a well-researched, novel non-drug approach to weight loss.”
My thoughts: Well researched? Dr. Wahlstrom, what research have you seen that I have not? How is a non-peer-reviewed study “well researched”?
Dr. Nancy Zamora, an Internist, says “she feels that SENSA provides overweight individuals with a tool to help them eat less. ”
My thoughts: Notice she “feels” it, but she does not specifically say “it works.”
Dr. Jason Gruss, a weight loss doctor, says, “He believes that SENSA allows obese individuals to take a safe, surgery-free approach to weight loss. He is also interested in how SENSA® can help patients lose weight without changing their environments.”
My thoughts: Again, he “believes” it will help. He doesn't say it works.
Dr. Richard Bone, a gastroenterologist, says he was ” Intrigued by the results of the SENSA clinical study, and that he “considers SENSA to be an innovative weight-loss solution.”
My thoughts: So this scientist was intrigued by a non-peer-reviewed study, and he “considers” Sensa innovative. OK, I'll concede it's intriguing… But, he “considers” it innovative; notice he's not saying “it works.”
Dr. Celestine Marie DeTrana, a psychiatrist, says she “believes that SENSA enables individuals to overcome the psychological factors that interfere with successful weight loss.”
My thoughts: She “believes” it but apparently does not “know” it. Also, what “psychological factors” is she talking about? That's a vague phrase coming from a scientist, especially when it's on a website that's being marketed to the general public.
Dr. Paul Jones provided the most reserved endorsement of Sensa when it was said that “Dr. Jones has expressed some optimism that SENSA may provide a novel approach to weight loss that assists individuals in control of portion sizes and in leading a heart-healthy lifestyle.”
My thoughts: “Some optimism.” Really? “May provide.” That's not the most glowing endorsement if you ask me.
Notice that none of the doctors on the Sensa Medial Advisory Board actually said that”Sensa Works!” What's up with that?
Who is Dayna Devon?
On the TrySensa.com website, there is a video from Dayna Devon, a TV personality. She talks of a “landmark” Sensa study where people lost 30 pounds using Sensa. That is the unpublished, un-peer-reviewed study I mentioned above. Dayna Devon is not a scientist, so I will forgive her for using the word “Landmark” when she discusses Sensa. But, According to Wikipedia, Dayna Devon may have a financial involvement with Sensa. According to Wikipedia :
- “In January 2009, Devon became an on-air presenter on HSN, representing the Sensa Weight-Loss System. She also had a regular blog on hsn.com.”
- “In the fall of 2009, Devon moved to ShopNBC, regularly presenting Sensa systems in “Our Top Value” presentations.”
As such, her words about Sensa should be taken with skepticism.
The Sensa Lawsuit
On November 27, 2012, a civil lawsuit filed by California District Attorneys against Sensa LLC was settled. Sensa LLC was fined more than $900,000 for making unsubstantiated claims that the product works. As part of the settlement:
- “Sensa Products, LLC and Intelligent Beauty Inc., the parent corporation, are forbidden from making any claims regarding the efficacy or effects of any of their products without possessing competent and reliable scientific evidence that substantiates the claims.”
- Sensa LLC is also prohibited “from continuing to charge customers for shipments sent after a customer has asked to stop the shipments. The companies may not enroll customers in an automatic shipment program without a clear disclosure of the customer's obligations.”
See the nbcsandiego.com link for a full report on the settlement.
Sensa Lawsuit Update
On January 7 2014, the FTC ordered Sensa to refund over 26 million to consumers. The FTC alleges that Sensa LLC used deceptive advertising. Furthermore, under the settlement, Dr. Allan Hirsch is barred from making claims about dietary supplements unless those claims are backed up by at least 2 rigorous scientific tests or research studies involving humans.
If you read the FTC press release, Sensa was not the only company the FTC cracked down on. They also went after makers of the HCG diet supplements and others as well.
See the review of the HCG diet for more information.
Sensa and Octavia Spenser
At or around the beginning of 2013, Academy Award-winning actress Octavia Spenser started advertising Sensa on TV and other media after the Actress credited Sensa with helping her lose weight for the Academy Awards. But, as reported by the website Hollywood Reporter, Sensa has cut its ties with Ms. Spenser, resulting in Ms. Spenser taking legal action against Sensa.
How Much Does Sensa Cost?
Sensa is no longer being sold but when it was, the website was offering a free 2-month starter kit – BUT if you do not cancel within 30 days, you will be charged $89.95, AND you'll be “enrolled” in an auto-ship program where they send Sensa to you each month (at the cost of about $59.95 a month). To opt out of this, you MUST SEND BACK THE BOTTLES of Sensa (even if they are empty, they say) to not be charged. So, you will have to pay to send them back!
Those who are interested in Sensa and want to compare prices and avoid the auto-ship program can also get Sensa on Amazon.
Sensa Side Effects
In healthy people, Sensa is likely very safe. I could not find any side effects for Sensa from the research I saw. On the website TopClassActions.com some people have reported that Sensa knocked out the sense of taste and caused leg cramps. It's hard to know how prevalent these side effects are or if they are really side effects of Sensa itself.
Sensa does have soy, but how much, I don't know. When in doubt, if you have problems with soy, this might be something to consider.
Other Sensa Supplements
The Sensa website also listed various supplements that it's said will “kick start your weight loss with a targeted blend of vitamins and antioxidants designed to revitalize your body and support a healthy metabolism.”
Those words sound impressive. However, I see no published peer-reviewed proof listed for any of the Sensa Supplements. In my opinion, They were just added “profit centers” to get people to spend more. Let me speak a little bit about each of the Sensa supplements below.
Sensa Complete
This costs $49.95 and is said to:
- Support a healthy immune system
- Maintain healthy muscle
- Strengthen the body against free radical influences
Looking over the ingredients in Sensa Complete, it looks, for the most part, like an expensive multivitamin. It also has other ingredients, notably green tea (which contains caffeine).
Sensa Complete for Men
This product, which was sold for $49.95 and was said to:
- Boosts energy and supports metabolism
- Fuels muscle recovery and cushions joints
- Contains 100% RDA Vitamins A, C, E, and B
This is an expensive multivitamin that has some caffeine (from green tea) and a few other things that I don't think justify the price. Let me speak briefly on a couple of the ingredients that stood out to me:
Sensa Complete for men contains 1000 micrograms of the mineral boron. Back in the 1990s, some men took boron supplements because they heard of a study suggesting that boron might raise testosterone levels. Is this why it's in these vitamins? I hope not because several studies show boron does not raise testosterone levels in men.
Sensa Complete also has a mineral called vanadium (vanadyl sulfate). Vanadyl sulfate might have a blood sugar-lowering effect and that “might” help some people with blood sugar issues (why isn't vanadium in the woman's formula too?). Regardless, exercise has a better blood sugar-lowering effect than vanadium.
The product also has 150 mg of glucosamine HCL. This is likely to help reduce joint pain from osteoarthritis (Again, why doesn't the female version of Sensa Complete have joint support too?). The problem with this is that 150 mg is very little (the recommended dose is 1500 mg per day), AND the type of glucosamine Sensa Complete has is the wrong type. Most of the good research is on glucosamine sulfate – not glucosamine HCL. For more info, see my glucosamine sulfate facts post.
I could say more about Sensa Complete for men but I will end here and say that I just think these products are over priced.
If you are interested, here it is on Amazon for less.
Sensa Quench
Sensa Quench is said to be an “energy-enhancing vitamin drink.” The “energy enhancing properties probably have to do with the 90 mg of caffeine that each serving has. Caffeine can definitely wake people up; however, at $39.95, I think it's overpriced.
Again, since there is no proof that any Sensa supplements add to the effects of Sensa, I don't think they are needed.
Here is Sensa Quench on Amazon.
Sensa and Dr. Oz
On November 16, 2012, Sensa was featured on the Dr. Oz Show. I watched the show as many did, and I wanted to mention a few things that were brought up in the segment.
The first thing that jumped out at me was when Dr. Oz said “The big question is how much does it cost and where you find it.” Huh? That's not the big question because everybody knows about Sensa; it's TV commercials are on all the time!
The BIG QUESTION I would ask Dr. Hirsch is why you never published your Sensa research in a peer-reviewed medical journal. How did Dr. Oz miss this important question? If you ask me, he didn’t miss it.
I think his producers preferred Dr. Oz not get into the discussion of peer review of Sensa research for fear of boring the audience.
The Dr. Oz segment also featured Dr. Lewis Aronne, Director of the Comprehensive Weight Control Program at NY Presbyterian Medical Center and Kristen Kirkpatrick, a registered dietitian at the Cleveland Clinic.
When Dr. Oz asks Dr. Aronne what he thinks about the Sensa research, noting that people can lose 30 pounds in six months, Dr. Arrone says, while “theoretically it's possible,” “that amount of weight loss is an extraordinary result” AND —and this is the important part — “this really is not a research study.”
This is a VERY important point to remember —and it was the only time this glaring fact is ever brought up.
Dr. Aronne rightly points out that the research people see on the Sensa website and TV commercials is no real scientific proof because it is not published in a medical journal. Published research showing significant effects is the holy grail of science.
Failure to publish the Sensa research – after all these years – makes me wonder why. Why not publish the research?
To respond to this criticism, Dr. Hirsch talks about a study done at Duke University in the 1980s (decades ago!) – but Sensa was not around in the 1980s, so this study is not valid in my view.
Dr. Hirsch then talks about a current study at “a major university,” —but he doesn't tell what university it is or when we might see the results of that study.
Kristin Kirkpatrick, RD of the Cleveland Clinic, made an interesting point about one of the Sensa ingredients—Maltodextrin. She mentioned that if maltodextrin is derived from wheat, it may contain gluten, which may be a problem for those with celiac disease or gluten insensitively. Unfortunately, Dr. Hirsch did not respond by telling me where the maltodextrin in Sensa comes from.
When Dr. Oz asked what the natural flavors were in Sensa, Dr. Hirsch didn’t specifically respond except to say that the ingredients were “GRAS”
GRAS means generally recognized as safe. Foods /ingredients can be called GRAS if they have been in the food supply for at least 50 years.
But, when Dr. Oz pressed further by asking, “But why wouldn’t you put those ingredients more openly on the label?” Dr. Hirsch didn't really answer him, instead choosing to return to his mantra that the ingredients cause weight loss.
When Dr. Oz pressed further by saying, “But it would seem me that you could write what those actual flavors are on there. Why not?” Now, Dr. Hirsh struggles again to answer, finally responding, “Sure, that would be another mechanism of doing it.”
Are the natural flavors in Sensa critical to how it works (if it really does)? I don't know, but if they are, I can see how keeping them a trade secret would be important. Another idea is that maybe the people who make Sensa didn’t think their omission of these ingredients would be a big issue. Either way, I don't know.
Does Sensa Work?
When I originally reviewed Sensa, I was skeptical about whether it would help people lose weight. I had hoped that Dr. Hirsch would eventually do some peer-reviewed research on Sensa to prove me wrong. However, that still does not seem to have happened. The lack of good science to support Sensa and even the carefully worded statements from its own Medical Advisory Board raise big red flags for me. I want to keep an open mind about this, so if Sensa has helped you – or not – I'd like to hear from you.
Sorry for the miss-spellings in the previous comment. but I like to add that I used the value-pay. First payment was $28.00 plus tax on the whole amount and then the balance of $28.00 for the remaining five months. It also has a 60 day money back guarantee so I kept of box and invoice because if you order from ShopNBC or HSN the money back guarantee is promptly processed. So this price is comparable to other products that I buy at Walmart. I use the Quench during my workout for energy. But at any rate if a customer sprinkles Sensa on everything they eat, snacks and all and pay attention to their body, they will at least learn portion control and that you can be satisfied on the lot less food and you thought.
Beverly, no worries, there were not many of them 🙂
I have been on Sensa for 3 weeks and it has helped me. I have been yo-yoing for about 2 years gaining and losing the same 20 lbs. Previously I lost 30 lbs over a period of 5 years without exercising but changing to whole grains, lean meat, veggies and fruit.
My weakness is over snacking and eating at night. What Sensa has done is alleviated my preoccupation with food because even thought I have learned to eat properly, it really, really is hard because I think about food all the time. So with Sensa, I do eat what I want but I always get full before I finish if I eat slowly and I rarely ever have a desire to snack.
I use fruit for my 2 snacks a day and I do have 3 sensible meals. I got the 6months supply of ShopNBC and the Quench was free with the special with free shipping and handling. So I am satisfied with this product more so than, Trimspa, SlimQuick and others that I have tried. Lost 6 lbs in 3 weeks but I also work out 3-4 times a week.
So for this to really work a person has to already be conscience of what they eat. The fact that it is sprinkled on the food, I don’t feel the highs and lows of a time released pill that I take. I don’t feel any effects but I best thing I like is the alleviation of cravings.
I’ve done Sensa for a month now. I haven’t noticed a change in the taste of the food, although the “tastents” do have a smell. I lost about two to three pounds but wasn’t working out very much. I think it does help with portion control and make you feel full. Maybe it is the placebo effect, I don’t know. I think with all “diet plans” you need to exercise and eat properly.
They make it seem that you don’t have to change what you eat but you do. And you have to watch what you drink because you can’t put Sensa on liquids so if you drink a lot of soda or alcohol you probably won’t lose anything. I ordered the six month supply from Costco. I still have faith that it will help in the long run.
Thanks Joe for the study and info. I’ve been using sensa for a month and a half and have lost nothing. Although I have no proof that sensa is the cause, I have developed red ichy spots on my chest and neck and face. Sensa is the only thing I’ve changed in my life in the last month and a half. So I’m throwing it away. What a scam, where are the Doctors that really care for people and not just their wealth. Again thanks Joe.
Joe you are quite welcome and Im not sure either if there is a connection to Sensa. I do hope your rash gets better quickly.
Joe … I’ve been watching the Sensa ads for awhile now.. My husband tends to want to believe people, while I am a diehard cynic. He’s ordered things behind my back and it’s taken ages for me to get resolved afterwards! I always do research first. And if it is too good be true … Or free … It is too good to be true and it isn’t free!!!
I came across your research first and I am stopping here. Why? It appears you have done an excellent job of being unbiased, very thorough, you have explained and provided reasons behind your personal thoughts … Everything I would have done. So thank you!! When an ad doesn’t provide you with a price, that, also, makes me suspicious!!
Kit thanks I appreciate that!
funny how their theory is way different than what my theory is…I feel that most overweight people tend to enjoy food too much….even eating when not hungry just because food tastes good….I would think over active taste buds would make a person eat more just for pure enjoyment…I am trying to find away to tone down taste buds, not increase the flavor of food…heck, if food tasted better to me, I would not loose weight from it. I am coming up with a product that tones down the taste buds….want in? lol
HI, its great that you do all this research. I always go online now and look at product reviews and I just happened to stumble on your website. Great info and its a huge help. Basically, pretty much everything out there is a scam. Thanks.
Jeanne, I wouldn’t say “everything”
Very good review! I was just curious about it because of all the commercials but it doesn’t seem like a credible product. You really seem to know your stuff and I appreciate the information!
Christian, thanks I appreciate that!
Thanks for the info – Joe …
Have you any research on a weight loss product by the name of “YOLI” ????
Art, Ive never heard of them but I did add them to my list to take a look at.I glanced at their website and they seem to have several different products.
Very very well written article, im a nursing major and im pretty sure ill be able to use this article one day thanks for writing this, it was very intresting. Great job, I mean it!
Christian, thanks I appreciate that. Good luck in school!
I’m so glad people like you exist. I hate to buy something and find out it doesn’t really work. great job on getting the full scoop of this product. Awesome Job and thank you for saving me a lot of $$
Thanks Kelly 🙂
What weight loss products work, i have tried everything after the 2-3 weeks i am back on my eating binge.
Joe, Ive written a post on this. http://www.joe-cannon.com/what-weight-loss-supplements-work/
Hi Joe
I wasted money buying Sensa on Amazon a few months ago it did nothing at all. I did not lose anything nor dud my appetite decrease. I was wondering if you have any info on Skinnyfiber. I paid $60 dollars for a month supply but haven’t started yet?
Thank you
Melissa
Hi Melissa, Ive heard of skinnyfiber. I think all fiber is “skinny fiber” so I think its more marketing than anything else. fiber has no calories so we dont gain weight from it. Fiber content is one reason why eating more veggies is often recommended for weight loss.
I looked up skinnyfiber and it has GLUCOMANNAN. its a fiber. its been in several products Ive already looked at. Here are some links
http://supplementclarity.com/glucosulin-weight-loss-supplement-review/
http://supplementclarity.com/lipozene-weight-loss-review/
http://supplementclarity.com/zylotrim-weight-loss-review/
Thank U Joe!
Marlene just said My Mind & Ur critical review without bias made the difference 4 Me. I had gain all the knowledge I needed for almost a life time with respect to ‘healthy living’
I am now reading all Ur reviews and following.
Thank U again Joe & Kudos 2 U!
Adama, thanks that is very nice of you to say.
And when I finished eating I don’t feel bloated at all. I know it may not work the same for everyone. But I strongly believed that by exercising at least 4 days a week minimum a good 30mnt. Work out. And cutting down in those heavy greasy carbs. Anyone can loose weight in a good natural healthy way. 🙂 .
Hi. Thank you for all the research you made on the sensa product. I am more concern in any side effects. But personally I think it works. It doesn’t change the taste of the food. I feel fuller and after my meal. I get so thirsty. I drink a lot of water. And I feel like it helps me flush my food faster. But I do notice a small headache.
About 2 years ago I fell for the TV ads and ordered Sensa. As the ads showed just a light sprinkle that’s all I did. Ultimately I gained 20 pounds, so I called customer service and they said sprinkle more lavishly, and then extended my 30 day free trial another 30 days. No good came of it so I paid to ship it back. I was angry I thought they said FREE trial. A lot of ads are like free trial;”just pay “small” shipping charge”
I very much enjoyed your review. I have considered purchasing Sensa for quite some time. I passed by a display of Sensa in Sam’s on Saturday and was going by after work today to get some. Thanks to your review I won’t waste my money.
Best to you
Irene, thanks Best to you as well!
I am Brazilian and my husband is americano. Sensa husband bought and sent to me in Brazil. Despite being an active person frequenting the gym every day of the week began to gain weight and I use Sensa wonderful because I started to lose lose weight in the first few weeks of use. Nao felt hunger or desire to eat. Everything was going fine when started that the dizziness having small been increasing over time.
I went on the internet to research possible causes of which I have that. I found a Brazilian website that did the following question: “If you’re eating and Sensa is having dizziness, immediately see a doctor!” – I was terrified and began researching the effects of Sensa in people, found the site of you.
Speaking of which had the Sensa crystals. BINGO!! Because according to what I saw, these crystals, that our body does not consume / process, become lodged in the ear canal which causes looping when lowered or lifted his head suddenly.
Using Sensa and stopped … within two months my dizziness was fading slowly until completely disappear.
Tried Sensa….and dd not lose a pound…purchased through QVC and got a prompt refund. New ads show people eating giant sandwiches and fries…and losing weight! I don’t think this is realistic…more carbs and wheat products equals weight gain and higher blood sugar levels…not for diabetics!! This s just a money making scam as far as I am concerned.
Chet, I’ve seen that too in ads!